What Recent and Dramatic Change Has Occurred with Regard to Media

question 61

Multiple Choice

What recent and dramatic change has occurred with regard to media planning? 

• A) Advertisers have changed the compensation system for the media planning and buying functions performed by their full-service advertising agencies. 
• B) Advertisers are conducting the media planning function in-house rather than using outside advertising agencies. 
• C) Advertisers are spending dramatically less on media than previously. 
• D) Advertisers are "unbundling" media planning from full service agencies and consolidating this function across multiple brands. 
• E) Media planning is done completely with computer software to eliminate the subjective influences that may result in inefficient media plans.

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Definitions:

Sample Mean

This is the average of all the values in a sample set, calculated by summing all the numbers in the sample and then dividing by the count of the sample.

Control Limits

Predetermined boundaries in statistical process control charts that signal when a process might be out of control, based on the process's historical data.

Standard Errors

Standard errors quantify the variability or uncertainty in a statistic, such as the mean, estimated from a sample when it is used to estimate the true population parameter.

Assignable Variation

Variation in a process that is caused by identifiable factors, often signaling an issue or change in the process that needs to be addressed.