The Three-Exposure Hypothesis Addresses the _____ Number of Exposures Needed

question 71

Multiple Choice

The three-exposure hypothesis addresses the _____ number of exposures needed for advertising to be effective.

• A) minimum 
• B) maximum 
• C) optimum 
• D) constrained 
• E) marginal

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Definitions:

Optimism

The tendency to look on the more favorable side of events or conditions and to expect the most favorable outcome.

Job Rotation

A workforce management practice where employees are moved between different jobs to increase their skills and experience.

Specialized Skills

Proficiencies or abilities in a specific area or field that are developed through training or experience.