Renee Is Selecting the Target Audience,specifying Media Objectives,selecting Media Categories

question 9

Multiple Choice

Renee is selecting the target audience,specifying media objectives,selecting media categories and vehicles so that media buyers can then purchase media for her agency's client.Renee is developing the _____.

• A) advertising strategy 
• B) marketing strategy 
• C) media strategy 
• D) message strategy 
• E) tactical strategy

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Definitions:

Scots-Irish

People of Scottish descent who lived in Ireland before immigrating to America in the 18th century, known for their significant influence on American culture and history.

Religious Diversity

The presence of or support for the existence of a variety of religious beliefs, practices, and denominations within a specific region or society.

Physicians

Healthcare professionals who diagnose and treat illnesses, injuries, and other medical conditions.

West Indies

A region in the Caribbean comprising numerous islands, known for its distinct cultures, history of colonialism, and significant role in the Atlantic slave trade.