Which Circumstance Is NOT Ideal for Using Sampling to Encourage

question 95

Multiple Choice

Which circumstance is NOT ideal for using sampling to encourage trial usage of a new or improved brand? 

• A) The brand is either demonstrably superior to other brands or has distinct relative advantages. 
• B) The brand packaging is hard to distinguish from its competition. 
• C) Promotional budgets can afford to generate consumer trial quickly. 
• D) The product concept is so innovative that it is difficult to communicate by advertising alone. 
• E) All of these are correct.

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Definitions:

Sugar

A sweet-tasting, soluble carbohydrate found in many plants, commonly used as a sweetener in foods and drinks.

United States

A country in North America consisting of 50 states and is known for its significant influence in global economics, politics, and culture.

Restrictions

Limitations or rules placed on activities, operations, or behaviors to regulate or control certain actions.

Global Competition

Refers to the dynamic and competitive environment where businesses from different countries vie for consumers in international markets.