Which Step in Personal Selling Refers to Identifying Potential Buyers

question 1

Multiple Choice

Which step in personal selling refers to identifying potential buyers who have the need,willingness,ability,and authority to buy? 

• A) preapproach 
• B) follow up 
• C) approach 
• D) sales presentation 
• E) prospecting and qualifying

---

Definitions:

Uncontrollable Aspects

Uncontrollable aspects refer to the external factors in the marketing environment that cannot be controlled or altered by marketers, such as economic conditions, competition, and legal regulations.

Marketing Mix

A foundation model in marketing that manages a set of actions, or tactics, to promote a brand or product, typically consisting of the four Ps: Product, Price, Place, and Promotion.

Chobani

A brand and company known for producing Greek yogurt and other yogurt-based products, characterized by its natural ingredients and health-focused offerings.

Marketing Utility

The added value or benefit that a company provides to its products or services to satisfy customer needs and wants.