When Trying to Understand the Importance of Consumer Service, Organizations

question 12

Multiple Choice

When trying to understand the importance of consumer service, organizations must consider two important aspects, the competitiveness of the marketing environment and the:

• A) income level of customers.
• B) social impact of the product or service.
• C) dependency of the marketer on repeat business.
• D) environmental impact of the product.

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Definitions:

Accountability

The responsibility to report, explain, or justify actions; the acknowledgment and assumption of responsibility for actions and decisions.

Commitment

The state of being dedicated to a cause, activity, or job; wholeheartedly giving oneself to a particular pursuit or goal.

Performance Evaluation

A process of assessing an employee's job performance and productivity in relation to predetermined criteria and organizational objectives.

Case by Case

A method of handling situations as they arise, considering each unique in its context and demands.