Electronic Products Can Be Satisfying as Well as Frustrating for Consumers

question 77

Multiple Choice

Electronic products can be satisfying as well as frustrating for consumers. For example, a consumer may be highly satisfied with the applications available on his new smartphone but becomes frustrated when he is unable to operate the phone with ease because of the presence of many applications. Which of the following approaches will best suit consumer researchers who want to measure these emotional reactions?

• A) The predictive analysis approach
• B) The sentiment analysis approach
• C) The positive-affect-negative-affect scale (PANAS) approach
• D) The pleasure-arousal-dominance (PAD) approach

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Definitions:

Level of Detail

The specificity and depth of information presented in a description or report.

Scope

refers to the extent of the area or subject matter that something deals with or to which it is relevant.

Brainstorming

A creative group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group.

Journalistic Approach

A method of investigation and storytelling intended to report news in a factual, unbiased manner.