Management Should Determine the Specific Responsibilities of Personal Selling and the Role

question 117

Multiple Choice

Management should determine the specific responsibilities of personal selling and the role it will assume relative to the other promotional mix elements. Which of the following questions would best guide the management in determining these roles?

• A)What is the workflow followed in the advertising department?
• B)What is the total sales revenue of the industry in which the company operates?
• C)How many people work in each department of the organization?
• D)What is the market capitalization of the company?
• E)What specific information must be exchanged with potential customers?

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Definitions:

Indictment

A charge or written accusation, issued by a grand jury, that probable cause exists to believe that a person has committed a crime for which he or she should stand trial.

Due Process

A fundamental constitutional guarantee that all legal proceedings will be fair, respecting all provided legal rights.

First Amendment

A fundamental principle of the United States Constitution that protects freedoms concerning religion, expression, assembly, and the right to petition.

Free Speech

The right to express one's opinions without censorship or restraint.