The Use of Superlatives Such as "Greatest," "Best," and "Finest

question 38

Multiple Choice

The use of superlatives such as "greatest," "best," and "finest" in advertising would constitute:

• A)an unfair claim.
• B)puffery.
• C)deception.
• D)an affirmative disclosure.
• E)advertising substantiation.

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Definitions:

Statistic

A numerical value that describes or summarizes some aspect of a set of data.

Distribution

The way in which values in a dataset are spread out or clustered across a range.

Variability

Variability is a statistical concept that describes the extent to which data points in a data set differ from each other and from the average or mean value of the set.

Measure

A tool or instrument used to quantitatively assess or determine the extent, dimensions, quantity, or capacity of something.