Which of the Following Statements Is True of the Use

question 90

Multiple Choice

Which of the following statements is true of the use of advertising and sales promotion in international markets?

• A)Advertising can often be done on a global basis, while sales promotion must be adapted to local markets.
• B)Sales promotion as a localized strategy is applicable only for small firms that cannot create economies of scale.
• C)Advertising and sales promotion can be done either locally or globally with equal effectiveness.
• D)Sales promotion is most effective when done on a global basis.
• E)Advertising is subject to varying regulations in foreign markets, unlike sales promotion.

---

Definitions:

Obsessive-compulsive Personality

A personality disorder characterized by a preoccupation with orderliness, perfectionism, and control.

Workaholic

A workaholic is an individual who compulsively works excessive hours, often to the detriment of personal relationships and health, driven by an internal need rather than external demands.

DSM-IV-TR

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; a manual published by the American Psychiatric Association that categorizes and describes all recognized mental health disorders.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a classification and diagnostic tool used by mental health professionals to assess and diagnose mental disorders.