Commercials and Print Ads Undergo Posttesting in Order To

question 73

Multiple Choice

Commercials and print ads undergo posttesting in order to:

• A)gain relatively inexpensive feedback.
• B)avoid the use of surveys.
• C)determine if a campaign is accomplishing the objectives sought.
• D)determine if an organization's mission statement needs to be modified.
• E)locate new product ideas.

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Definitions:

Satisfied

A feeling of fulfillment or contentment with one's achievements, qualities, or situation.

Needs

Fundamental requirements or necessities essential for an individual's well-being and survival.

Cultural Background

The background of a person or group defined by their ethnicity, religion, language, and other factors that contribute to their culture.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.