The Portfolio Test for Ads Assume That

question 41

Multiple Choice

The portfolio test for ads assume that:

• A)ads that yield the highest recall are the most effective.
• B)reliability and validity are the most important parts of the testing process.
• C)a consumer will closely scrutinize all ads that he or she sees.
• D)field and laboratory tests produce the same results.
• E)there is no contextual difference between an animatic rough and a photomatic rough.

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Definitions:

Crown

The part of a tooth that is visible above the gum line, or the top part of a plant including the branches and leaves.

Tooth

A hard, calcified structure found in the jaws of many vertebrates, used for biting and chewing food.

Pepsin

An enzyme produced in the stomach that initiates digestion of protein.

Polypeptides

Chains of amino acids linked by peptide bonds, serving as the building blocks for proteins.