Which of the Following Is a Weakness Associated with a Focus

question 42

Multiple Choice

Which of the following is a weakness associated with a focus group research?

• A)The results are not directly observable.
• B)The results are difficult to obtain.
• C)Consumers become instant "experts."
• D)Consumers are hesitant to participate.
• E)Focus groups require quantitative analysis.

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Definitions:

Cost Variance

The difference between the actual cost incurred for a particular activity or production and its standard or budgeted cost.