The Portfolio Test for Ads Assume That

question 41

Multiple Choice

The portfolio test for ads assume that:

• A)ads that yield the highest recall are the most effective.
• B)reliability and validity are the most important parts of the testing process.
• C)a consumer will closely scrutinize all ads that he or she sees.
• D)field and laboratory tests produce the same results.
• E)there is no contextual difference between an animatic rough and a photomatic rough.

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Definitions:

Crisis-Mapping

The use of geospatial technologies to collect, display, and analyze data during crises, such as natural disasters or conflict zones, to aid in response efforts.

Crowdsourcing

Obtaining information or input for a project (such as development of a product) by obtaining the opinions of many different people.

Affective Computing

The study and development of systems and devices that can recognize, interpret, process, and simulate human emotions.

Cognitive Surplus

The combination of leisure time and the tools to be creative.