Which of the Following Is True of the Internet as an Advertising

question 85

Multiple Choice

Which of the following is true of the Internet as an advertising medium?

• A)Blogs and discussion boards are considered particularly useful for providing information to evaluate products and brands.
• B)Typically, the Internet does not enable marketers to stimulate trial of products or services.
• C)Most marketers believe that the Internet is not an effective medium for achieving communications objectives such as consideration and/or evaluation.
• D)The Internet cannot be used to create a "buzz" for a product or service.
• E)While it can be used to complement traditional advertising, the Internet cannot be used as an independent medium.

Understand the concepts of actual, implied, and apparent authority and how they affect the liability and responsibilities of agents and principals.

Recognize the legal consequences of an agent’s breach of fiduciary duty.

Comprehend the significance of estoppel in agency relationships.

Differentiate between the duties and obligations of agents towards their principals.

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Definitions:

Resistance To Change

The reluctance or opposition by individuals or groups within an organization to alter established habits, practices, or processes.

Planned Change

A deliberate effort to improve an organization's operations, structures, or processes through systematic interventions.

Better Fit

A situation or solution that more appropriately or suitably matches the requirements or needs compared to other options.

Lewin's Planned Change

A model developed by Kurt Lewin that describes organizational change through three steps: unfreezing, changing, and refreezing.