_____ Has Led to Dramatic Changes in the World Wide

question 30

Multiple Choice

_____ has led to dramatic changes in the World Wide Web, primarily as a result of decentralization of communications and interactivity, with information provided by users as contributors of content.

• A)Interstitial
• B)Web 1.0
• C)Web 2.0
• D)E-commerce
• E)B2B selling

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Definitions:

Heuristics

Simplified decision-making strategies or mental shortcuts that people use to make judgments and solve problems quickly and efficiently.

Emotional Appeal

A persuasive technique that seeks to elicit an emotional response from the audience to win support for a particular stance or action.

Discrepancy

A lack of compatibility or agreement between two or more facts, figures, or perceptions.

Expertise

Exceptional skill or knowledge in a particular field or area, acquired through training, study, or practice.