Which of the Following Is Employing a One-Step Approach to Direct

question 100

Multiple Choice

Which of the following is employing a one-step approach to direct marketing?

• A)An infomercial for a workout equipment urging viewers to phone a toll-free number to place an order immediately.
• B)A magazine subscription service that sends an announcement of an upcoming sweepstakes.
• C)An ad advising television viewers to watch their mailboxes for a way to earn free calling cards.
• D)A company asking if a homeowner is interested in an estimate for a vinyl siding.
• E)An advertisement for an adhesive bandage announcing free gifts on purchase of bandages worth $50 and abovE.In the one-step approach, a medium is used directly to obtain an order.TV commercials for products like wrench sets, workout equipment, or magazine subscriptions urge viewers to phone a toll-free number to place an order immediately.

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Definitions:

High Standard

The level of quality or excellence that is expected or required from a task or behavior.

Directive Management Style

A leadership approach characterized by clear, explicit instructions and close supervision of tasks and performance.

Unstructured Interviews

A qualitative research method involving open-ended, flexible conversations where the interviewer can adjust questions based on the respondent's answers.

Organizational Goals

The objectives or targets that an organization aims to achieve over a certain period.