Which of the Following Statements Is True About Direct Marketing

question 52

Multiple Choice

Which of the following statements is true about direct marketing?

• A)Direct marketing is suitable only for consumer-to-consumer advertising.
• B)Direct marketing involves marketing research, segmentation, and evaluation.
• C)Direct marketing has the same objectives as that of other promotional-mix tools.
• D)Direct marketing as a promotional media is suitable only for small retailers.
• E)Rapid increase in dual income families in America has led to a reduction in the use of direct marketing as a promotional media.

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Definitions:

Price Leader

A company or product that determines the price levels within a market, often by being the dominant player or by offering the lowest prices.

Quality Leader

An individual or organization recognized for setting high standards and demonstrating excellence in product or service quality.

Service Leader

An individual or company that excels in providing top-quality service to its customers.

Executive Summary

A brief section at the beginning of a document, report, business plan, or proposal that summarizes the main points.