Which of the Following Statements Is True of the Use

question 56

Multiple Choice

Which of the following statements is true of the use of catalogs in the direct-marketing industry?

• A)One of the disadvantages of catalogs is that they can be used only in the form of traditional hard copies; they cannot be used in conjunction with the Internet.
• B)The number of catalogs mailed and the number of traditional catalog shoppers has increased in the recent years.
• C)The emotional appeal of a traditional catalog exceeds that of online catalogs, and ultimately is one of the best ways to drive consumers online.
• D)Catalogs are ineffective due to their limited segmentation characteristics.
• E)Catalogs are designed for stimulating an immediate purchase behavior in customers; however, they are ineffective in attracting publicity.

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Definitions:

External Locus

An external locus of control refers to the belief that outside forces, beyond an individual's control, significantly influence life events and outcomes.

Secure Self-Esteem

A form of self-esteem characterized by a stable, positive self-image and confidence that is not overly reliant on external validation.

Positive Psychology

A branch of psychology focused on the study and enhancement of positive human functions, such as happiness and well-being.

Approval of Others

The act of seeking validation, acceptance, or endorsement from people around us.