If an Ad Is Placed on Two TV Shows, the Total

question 2

Multiple Choice

If an ad is placed on two TV shows, the total number of people exposed only once is referred to as _____.

• A)coverage
• B)unduplicated reach
• C)duplicated reach
• D)frequency
• E)program rating

---

Definitions:

Money Supply

The total amount of money available in an economy at a specific time, including cash, coins, and balances held in bank accounts.

Retirement

The act of leaving one's job or ceasing to work after reaching a certain age or due to health issues, often accompanied by receiving a pension or other retirement benefits.

Fed

A shortened term for the Federal Reserve, the central bank of the United States.

Nominal Wage

The amount of pay an employee receives before adjustments for inflation, representing the actual dollars paid.