Most Viewers of the Sitcom, Blonde Dream, Also Watch Euphony

question 103

Multiple Choice

Most viewers of the sitcom, Blonde Dream, also watch Euphony, a music-based reality show, which is broadcast immediately after Blonde Dream. An ad for Savor chocolates placed during both these shows would most likely result in:

• A)unduplicated reach.
• B)average coverage.
• C)increased sweeps periods.
• D)duplicated reach.
• E)high cost per thousand.

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Definitions:

Null Hypothesis

The null hypothesis is a default statement that there is no effect or no difference, and it serves as the starting point for statistical hypothesis testing.

Production Process

The sequence of operations or procedures used to create a product or service.

Type I Error

A statistical mistake made when a true null hypothesis is incorrectly rejected.

Type II Error

A statistical mistake that occurs when a false null hypothesis is not rejected, erroneously indicating no effect or difference when one does exist.