Which of the Following Statements Is True of the Media

question 78

Multiple Choice

Which of the following statements is true of the media mix?

• A)It is not possible to use only one medium or vehicle to deliver a message.
• B)The characteristics of a product help in determining the combination of media that should be used.
• C)Individual preferences have no effect on the combination of media to be used to deliver a message.
• D)Advertisers use the media mix to maintain uniformity across all advertising media.
• E)By employing a media mix, advertisers can lower the versatility to their media strategies resulting in high amount of clutter.

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Definitions:

Noam Chomsky

An American linguist, philosopher, cognitive scientist, historian, social critic, and political activist known for his theories on language and communication.

Basic Syntax

The set of rules that defines the combinations of symbols that are considered to be a correctly structured document or fragment in a language.

Grammatical Structure

The arrangement and relationships of words in a sentence to convey meaning according to the rules of grammar.

Convey Information

The process of communicating or transmitting knowledge, facts, or data from one person or entity to another.