An Ad for Novell Solutions Targeting Businesspeople Used the Headline

question 65

Multiple Choice

An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face. Which of the following execution techniques has been used in this ad?

• A)Problem-solution execution
• B)Slice-of-death advertising
• C)Slice-of-life advertising
• D)Reminder execution
• E)Informational advertising

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Definitions:

Total Costs

The complete aggregation of all direct and indirect expenses incurred in the production or acquisition of goods and services.

Production Department

The segment of a manufacturing firm dedicated to producing finished goods from raw materials or components.

Support Department

Units within an organization that provide essential services or support to the production departments but are not directly involved in the primary business operations.

Diesel Engine

An internal combustion engine in which air is compressed to a high degree to ignite diesel fuel injected into the cylinder, used in most heavy-duty vehicles.