Examlex
An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle. It also emphasizes the positioning of handles at appropriate places that make transit easier for older people. Which ad execution technique is being used in this ad?
Process Capability
A statistical measure of a process's ability to produce output within specified limits, reflecting the inherent variability and performance of the process.
Armand Feigenbaum
An American engineer and quality expert who developed the concept of Total Quality Control.
Joseph M. Juran
A key figure in the field of quality management, known for his work on quality control and planning, quality improvement, and the Juran Trilogy.
Total Quality Management
A management approach to long-term success through customer satisfaction, where all members of an organization participate in improving processes, products, services, and culture.
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