CL Inc, a Manufacturer of Maternity Clothes for Businesswomen, Wishes to to Launch

question 46

Multiple Choice

CL Inc., a manufacturer of maternity clothes for businesswomen, wishes to launch a new advertising campaign. In order to obtain a better idea about the clothes worn by pregnant women, the creative team visits obstetrician's offices and maternity shops at the mall to gain some information. These visits are most likely a part of the _____ step of the creative process as outlined by Graham Wallas.

• A)preparation
• B)verification
• C)revision
• D)illumination
• E)incubation

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Definitions:

Fees Earned

Revenue generated by a company through the provision of services.

Customer Invoices

Financial documents issued by a seller to a buyer, detailing the sale transaction and requesting payment.

Accounts Receivable

Money owed to a business by its customers for goods or services delivered on credit.

Electronic Invoice Form

A digital version of a billing document sent by a supplier to a customer, detailing products or services sold and requesting payment.