As a Result of _____, Large Advertisers Can Maintain Advertising

question 44

Multiple Choice

As a result of _____, large advertisers can maintain advertising expenditure shares that are smaller than their market shares because they get lower advertising rates and accrue the advantages of advertising several products jointly.

• A)economies of scale
• B)differential advertising advantages
• C)competitive parity
• D)a concave-downward response
• E)multiple advertising channels