Direct-Response Advertisers Generally Set Objectives and Measure Success in Terms

question 6

Multiple Choice

Direct-response advertisers generally set objectives and measure success in terms of:

• A)brand awareness.
• B)brand attitudes.
• C)purchase intentions of the target audience.
• D)sales response generated by an ad.
• E)brand equity.

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Definitions:

Homeostatic

A condition or process by which a stable internal environment is maintained in a living organism despite external changes.

Disulfiram (Antabuse)

A medication used to support the treatment of chronic alcoholism by producing an acute sensitivity to ethanol.

Pharmacological Treatment

The use of drugs to manage or cure illnesses, including mental health conditions.