Which of the Following Statements Is True of Communications Objectives

question 12

Multiple Choice

Which of the following statements is true of communications objectives?

• A)It is difficult to translate sales goals into communications objectives.
• B)It is always easy to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs.
• D)All marketing and advertising managers accept communications objectives.
• E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

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Definitions:

Slippery Slope Fallacy

A logical fallacy suggesting that a relatively small first step will lead to a chain of related events culminating in some significant effect, often negative, without adequate evidence to support that outcome.

Undesirable Outcome

A result or consequence that is not wanted or is considered negative.

Slippery Slope

A logical fallacy or argumentative strategy suggesting that a relatively small first step leads to a chain of related events culminating in some significant impact, often negative.

Fallacy Of Division

The erroneous reasoning that what applies to a whole must also apply to all or some of its parts.