According to the Sleeper Effect Phenomenon

question 8

Multiple Choice

According to the sleeper effect phenomenon:

• A)the impact of a persuasive message diminishes over time.
• B)people subconsciously retain advertising messages that they see moments before sleeping and rehearse them in their sleep.
• C)the impact of a persuasive message from a low-credibility source can increase over time, since the message content becomes disassociated from the source.
• D)with the passage of time, the impact of a persuasive message from a low-credibility source can decrease, since people forget the content of the message.
• E)people instinctively disassociate a low-credibility source from message when they are paying less than full attention to the messagE.A low-credibility source may be as effective as a high-credibility source because of the sleeper effect, whereby the persuasiveness of a message increases with the passage of time.With time, the association of the message with the source diminishes and the receiver's attention focuses more on favorable information in the message, resulting in more support.

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Definitions:

Velocity

In economics, the rate at which money circulates in the economy, typically measured as the ratio of gross national product to the total supply of money.

Money Supply

The sum total of available financial assets in an economy at a particular time slot.

Price Level

A general measure of the cost of goods and services within an economy or specific market at a given time.

Real GDP

The total value of all goods and services produced within a country in a year, adjusted for inflation, reflecting the real purchasing power.