A Marketer Should Present the Strong Points at the Beginning

question 37

Multiple Choice

A marketer should present the strong points at the beginning of an advertising message when:

• A)the target audience can connect well with the marketer's position.
• B)the target audience is not interested in the topic.
• C)the target audience is not biased toward certain brands.
• D)the target audience has used the product and has a favorable image of the product.
• E)immediate action is an objectivE.Strong arguments work best at the beginning of a message if the audience is not interested in the topic, so it can develop interest in the message.

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Definitions:

Bottleneck Effect

Type of genetic drift; occurs when a majority of genotypes are prevented from participating in the production of the next generation as a result of a natural disaster or human interference.

Gene Pool

The total collection of genes within a population, representing the variety of genetic information available for traits and potential evolution.

Hardy-Weinberg Formula

A mathematical equation that predicts that allele and genotype frequencies in a population will remain constant from generation to generation in the absence of evolutionary influences.

Recessive Trait

A genetic feature that is not expressed in the phenotype unless both alleles for the trait are inherited, one from each parent.