Presenting the Strongest Arguments at the Beginning of an Advertising

question 2

Multiple Choice

Presenting the strongest arguments at the beginning of an advertising message assumes that a _____ is operating.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

---

Definitions:

Avoidant Attachment

A type of insecure attachment characterized by a tendency to avoid close relationships and maintain emotional distance from others.

Ambivalent

Having mixed feelings or contradictory ideas about something or someone.

Dental Hygienist

A licensed dental professional specializing in preventive oral health, typically focusing on techniques in oral hygiene.

Ambivalent Attachment

The attachment style for infants who are unwilling to explore an unfamiliar environment but seem to have mixed feelings about the caregiver—they cry when the caregiver leaves the room, but they cannot be consoled by the caregiver upon the caregiver’s return.