According to the Meaning Transfer Model Developed by Grant McCracken

question 1

Multiple Choice

According to the meaning transfer model developed by Grant McCracken, which of the following statements is true of celebrity endorsers?

• A)Credibility and attractiveness can effectively explain how and why celebrity endorsements work.
• B)Celebrity endorsers bring their meanings and images to an ad and transfer them to the product they are endorsing.
• C)The image that celebrities project to consumers is more important than their ability to attract attention.
• D)Once the first two stages of the model have been implemented, the final stage is simple and easy to achieve.
• E)Celebrities' overexposure to advertisements help marketers achieve the desired recognition.

Recognize the influence of perceptual sets and contextual effects on visual perception.

Understand the concept of sunk costs and how they impact decision making.

Explain the phenomenon of escalation of commitment and its underlying reasons.

Understand the influence of mood on decision making, including preparation for high-stakes scenarios like job interviews.

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Definitions:

Food Behavior

The habits and practices associated with food consumption.

Taste Preferences

Individual differences in the liking or disliking of specific flavors and foods, often influenced by genetic, cultural, and environmental factors.

Psychological

Pertaining to the mind or mental processes and how they affect behavior and well-being.

Stress

A physical or psychological response to internal or external pressures, which can affect mental and physical health.