A Public Awareness Advertisement That Aims to Convince People to Give

question 108

Multiple Choice

A public awareness advertisement that aims to convince people to give up smoking features three teens bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a sip, the can explodes and kills him. The final screen reads, "No other product but tobacco kills every third consumer." By placing the strongest point in the ad at the end, the ad's source is hoping its message benefits from the:

• A)primacy effect.
• B)recency effect.
• C)sleeper effect.
• D)credibility effect.
• E)compliance hierarchy.

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Definitions:

Breast Cancer

A disease in which malignant (cancer) cells form in the tissues of the breast, it's one of the most common cancers affecting women worldwide.

African American Women

Refers to women who are of African descent and living in the United States, acknowledging their unique culture, experiences, and challenges.

Functionalist

Relating to the theory in sociology that views society as a complex system whose parts work together to promote solidarity and stability.

Teacher Expectancy

The impact a teacher's expectations about a student's performance can have on the student's actual achievements.