Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 107

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

• A)consistency and image.
• B)image and trustworthiness.
• C)differentiability and expertise.
• D)expertise and trustworthiness.
• E)image and expertisE.There are two important dimensions to credibility, expertise and trustworthiness.

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Definitions:

Regressive

In economics, describes a situation or policy that disproportionately affects those with lower incomes or wealth, often referring to certain tax systems.

Progressive

Relates to a context where something increases or develops in stages incrementally.

Federal Taxes

Taxes collected by the federal government, involving income tax, payroll taxes, and various other taxes.

State And Local Taxes

Various forms of taxation imposed by state, regional, and local governments, including income, sales, property, and other taxes.