An Ad Headline for Fantasia Ice Cream in a Local

question 36

Multiple Choice

An ad headline for Fantasia ice cream in a local newspaper reads, "How can you relive your childhood this summer?" The only other information in the ad is a list of locations of Fantasia ice cream parlors in the city. This ad is:

• A)an example of a rational appeal.
• B)designed to let the target audience draw their own conclusions.
• C)an example of an appeal based on refutation.
• D)designed to express a two-sided message.
• E)effective irrespective of the context of the advertising medium.

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Definitions:

Costs of Goods Sold

The out-of-pocket costs associated with the production of a company's sold goods, encompassing labor and materials.

Operating Expenses

The costs associated with running the day-to-day operations of a business.

Freemium Program

A commercial strategy where fundamental services are offered at no cost, but premium functionalities require payment.

Internet-Based Software

Applications and programs that run on the internet or cloud, accessible through web browsers.