Offering Quality Products That Command a Premium Price, Providing Superior

question 105

Multiple Choice

Offering quality products that command a premium price, providing superior customer service, having the lowest production costs and lower prices, or dominating channels of distribution are ways of:

• A)achieving competitive advantage.
• B)practicing cross-merchandising strategy.
• C)creating market space.
• D)practicing bait-and-switch marketing.
• E)establishing a marketing-stub.

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Definitions:

Debit Column

is a section in accounting records where increases in asset and expense accounts or decreases in liability, equity, and revenue accounts are entered.

Credit Column

The column in an accounting ledger where credit transactions are recorded, reflecting increases in liabilities, equity, or revenue, or decreases in assets or expenses.

Service Revenue

The income a company earns from providing services as opposed to selling physical goods, and it is recorded as it is earned in the accounting period.

Balance Sheet Columns

Sections in a balance sheet that categorize assets, liabilities, and shareholder's equity at a specific point in time.