Typically, When Consumers Are in a "Passive" Shopping Mode

question 106

Multiple Choice

Typically, when consumers are in a "passive" shopping mode:

• A)they are purposefully seeking assistance in order to make informed purchase decisions.
• B)the information and advice they need to make a purchase comes to them unsolicited.
• C)they tend to visit the website of a company or brand for product information.
• D)they are perpetually in an information processing role.
• E)they seek help from search engines in selecting brands of their choicE.According to the findings of Advertising Research Foundation (ARF), when consumers are in a "passive" shopping mode, the information and advice they need to make a purchase comes to them unsolicited, such as a comment from on a social media site; an ad seen on a TV show, in a magazine, or on a website; or by observing someone using a product or service.