Consumers in an "Active" Shopping Mode

question 86

Multiple Choice

Consumers in an "active" shopping mode:

• A)typically receive information in an unsolicited manner.
• B)do not pass through the "evaluate" and "awareness" stages.
• C)are more likely to purposefully seek information and/or assistance.
• D)are generally averse to purchasing new products.
• E)are not influenced by marketer-dominated touch points.

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Definitions:

Carrying Cost

The expenses incurred by holding inventory or assets, including storage, insurance, and opportunity costs.

Order Costs

Expenses associated with making and processing an order for goods or services.

Economic Order Quantity

The optimal quantity of stock that minimizes the total costs associated with ordering and holding inventory.

Carrying Costs

Carrying costs are expenses associated with holding inventory, including storage, insurance, and opportunity costs, among others.