_____ Is the Sum of All Points of Encounter or Contact

question 16

Multiple Choice

_____ is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.

• A)Brand evangelism
• B)Brand identity
• C)Brand extension
• D)Brand differentiation
• E)Brand engagement

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Definitions:

Taste Receptor Cells

Specialized cells located on the taste buds of the tongue, responsible for detecting taste stimuli.

Dissolved

The process by which a solid becomes incorporated into a liquid to form a solution.

Hair Follicle

A small tubular cavity containing the root of a hair, from which the hair grows and into which sebaceous (oil) glands open.

Nerve Endings

Specialized structures at the end of nerve fibers that transmit signals to and from different parts of the body to the brain.