Which of the Following Statements Is True of Direct Marketing

question 69

Multiple Choice

Which of the following statements is true of direct marketing?

• A)Traditionally, it has not been considered an element of the promotional mix.
• B)It is synonymous with direct mail.
• C)The rapid growth of the Internet is discouraging the growth of direct marketing.
• D)It is seldom, if ever, used by companies that have an external sales force.
• E)It is less direct when compared to mail-order catalogs.

Identify the various ethnic and religious groups that migrated to the American colonies and their contributions.

Understand the factors contributing to population growth in colonial America.

Analyze the impact of economic policies and practices on the standard of living in the colonies.

Appreciate the complexity of social and economic structures within the colonial cities and rural areas.

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Definitions:

Message of Condolence

A communication expressing sympathy and support for someone who has experienced a loss or hardship.

News Release

A specialized document, also known as a press release, traditionally used to share relevant information with the local or national news media; today, many companies issue news releases directly to the public as well.

Internet

A global network of computers and servers that allows for the exchange of data, communication, and access to information.

Social Media

Digital platforms that facilitate the sharing of thoughts, ideas, and information through the building of virtual communities and networks.