The Return on Impressions Model

question 97

Multiple Choice

The return on impressions model:

• A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
• B) tracks coverage across media and in different markets against sales over time.
• C) relies upon survey data to assess the effectiveness of social media marketing.
• D) measures effective resource utilization.
• E) captures how effective a company is at using capital to generate profits.

---

Definitions:

Personal Actions

Individual behaviors or acts taken by a person, driven by personal values, beliefs, or goals, which can have significant impacts on their life or the lives of others.

Positive Outcomes

Favorable results or effects resulting from particular events, actions, or circumstances.

Positive Leadership

Leadership that focuses on leader behaviours and interpersonal dynamics that increase followers’ confidence and result in positive outcomes beyond task compliance.

Transactional Leadership

Transactional Leadership is a style of leadership that focuses on supervision, organization, and performance; leadership is based on a system of rewards and punishments.