The Level of Risk a Consumer Believes Exists Regarding the Purchase

question 35

Multiple Choice

The level of risk a consumer believes exists regarding the purchase of a good or service from a specific retailer is his or her ________.

• A) real risk
• B) purchase risk
• C) perceived risk
• D) cognitive dissonance

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Definitions:

Public Space

Zone of space most often used by public speakers or anyone speaking to many people, ranging beyond 12 feet from the individual.

Primary Indicators

The main or most significant signs or pieces of evidence that point to a specific condition, trend, or phenomenon.

Feelings

are emotional states or reactions that are subjectively experienced by individuals, often in response to stimuli or thoughts, and can vary in intensity and type.

Interest

A state of curiosity or concern about or attention to something.