The Semantic Differential Technique Uses ________

question 29

Multiple Choice

The semantic differential technique uses ________.

• A) demographic data
• B) nominal scales
• C) ratio scales
• D) bipolar adjective scales

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Definitions:

Normal Distribution

A bell-shaped probability distribution that is symmetrical about its mean, describing how variables are distributed, indicating that most of the observations cluster around the central peak and the probabilities for values further away from the mean taper off equally in both directions.

Continuous Uniform Probability Distribution

A type of probability distribution where all outcomes in a continuous range are equally likely.

Rectangular

Pertaining to a shape or object whose surface has four right angles and the opposite sides are parallel and equal in length.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; quantifies the degree to which values differ from the average value.