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In an iron triangle,the interest group
Public Relations Campaign
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Stakeholders
Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.
Sales Promotion
A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.
Rebates
Refunds offered to consumers as an incentive to purchase a product or service.
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