According the ABC Approach to Attitudes, Attitudes Possess Three Important

question 128

Multiple Choice

According the ABC approach to attitudes, attitudes possess three important components; two of these are affect and behaviour. What is the third component?

• A) consistency
• B) complexity
• C) credibility
• D) cognitions

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Definitions:

Relative Advantage

The degree to which a new product, service, or idea is perceived as better than the existing standard by potential adopters.

Trialability

The extent to which an innovation or product can be experimented with on a limited basis before it is fully adopted.

Observability

The degree to which the results of an innovation or change can be seen and understood by others, impacting its acceptance and diffusion.

Intrinsic Motivation

The drive to engage in activities for their own sake and personal rewards, rather than for some external compensation or pressure.