Examlex
According to the elaboration likelihood model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.
Qualitative Methods
Research techniques that collect non-numerical data to understand concepts, thoughts, or experiences.
Quantitative Forecasting
The use of statistical methods and mathematical models to predict future outcomes based on historical data and quantitative analysis.
Long-Range Forecasts
Predictions about future events or trends that extend far into the future, often used in strategic planning and resource allocation.
Forecasting Steps
A sequential approach to predict future events or trends, involving data collection, analysis, model selection, and results validation.
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