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Explain the Three Types of Reference Group Influence

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Essay

Explain the three types of reference group influence. For each type, explain how a reference group is able to influence your behaviour using that type of influence.


Definitions:

Payroll Taxes

Taxes imposed on employers and employees, based on the wages and salaries paid to workers, used to fund social security and healthcare services.

Negative Externality

A cost that affects a party who did not choose to incur that cost, often resulting from industrial activity, where the negative effects are felt by others, such as pollution.

Public Good

A product that is non-excludable and non-rivalrous, meaning it can be used by many simultaneously without diminishing the product's availability to others.

Private Good

A good, such as pizza, that is both rival in consumption and exclusive.

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