The Main Concern with Negative WOM for Marketers Is That

question 54

True/False

The main concern with negative WOM for marketers is that it affects all consumers in the same way, so it needs to be countered immediately to avoid further spreading.

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Definitions:

Summative Evaluation Method

Involves assessing the effectiveness of a program, course, or educational initiative after its implementation to determine its impact and outcomes.

Formative Evaluation Method

An assessment process used to monitor learning progress and provide ongoing feedback to learners and instructors.

Organizational Results

Outcomes or outputs that an organization aims to achieve, which can include financial performance, customer satisfaction, or operational efficiency.

Training Evaluation Survey

A tool used to assess the effectiveness, impact, and participant satisfaction of a training program.