Perceptual Attributes Can Easily Be Evaluated Prior to the Actual

question 88

Multiple Choice

Perceptual attributes can easily be evaluated prior to the actual purchase. What is another term for perceptual attributes?

• A) search qualities
• B) superordinate qualities
• C) subordinate qualities
• D) experience qualities

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Definitions:

Competition

The rivalry among businesses for consumers’ dollars.

Intrapreneurs

Individuals in large firms who take responsibility for the development of innovations within the organizations.