Which Consumer Theory Proposes That Consumers Use Expectations as a Benchmark

question 73

Multiple Choice

Which consumer theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged and this comparison is a primary basis for satisfaction/dissatisfaction?

• A) attribution
• B) expectancy/disconfirmation
• C) input/output
• D) equity

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Definitions:

Validity

The degree to which a measurement actually reflects what it is intended to measure.

Narrative Psychology

A field of psychology focused on the study of how humans create and interpret stories or narratives as a way to understand and make meaning of their experiences and the world around them.

Case Study

An in-depth investigation of a single individual, group, event, or community, typically used in psychology to examine and illustrate broader principles or phenomena.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.