Which Consumer Theory Proposes That Consumers Use Expectations as a Benchmark

question 73

Multiple Choice

Which consumer theory proposes that consumers use expectations as a benchmark against which performance perceptions are judged and this comparison is a primary basis for satisfaction/dissatisfaction?

• A) attribution
• B) expectancy/disconfirmation
• C) input/output
• D) equity

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Definitions:

Bumper-To-Bumper Warranty

A comprehensive type of warranty for vehicles that covers almost all parts and systems between the front and back bumpers, excluding typical wear-and-tear items.

High-Quality Car

A vehicle that exceeds standard expectations in terms of performance, durability, and features, often associated with a higher price.

Signaling Device

An object or action that is used to convey information or instructions to others, often without the use of words or direct communication.

Fire Prevention Program

A set of measures designed to minimize the occurrence and impact of fire by maintaining a safe environment and educating about fire safety practices.